Book Alexandra For Your Next Event
Alexandra’s entertaining and enlightening presentation, “How to Create Brand Names with Buzz,” is a fresh perspective on naming in today's economy where your name must work harder than ever.
Packed with real life examples and war stories from the trenches, you'll learn everything you need to know about the new rules of creating brand names, including why old school naming techniques (like Latin-based and invented names) don't work in today's Internet-centric world. Discover the secret to powerful brand names that generate buzz and revenue in this "never a dull moment" presentation, which can be customized for any audience.
Learn how to avoid costly naming mistakes
and how the right name can build a brand:
- How to evaluate the strength of any name in 15 seconds
- The 5 critical attributes of a million dollar name
- The 7 deadly naming mistakes you must avoid
- Why old school names don't work in the Internet Age
- How to avoid an invented name trainwreck
- The biggest misconceptions of domain names
- 3 domain name secrets that will save you thousands
- How to make your name stand out in a sea of sameness
- Why your name should make an emotional connection
- The power of a visually evocative name
- How to cash in on your name with branded merchandise
- How to get customers to pay you to advertise your brand
- How to prevent your name from becoming dated
- How to extend your name through marketing materials
- What letter of the alphabet can instantly kill your brand
- What kind of names get buzz without PR or advertising
- Where to find free naming resources online
To book Alexandra to speak at your company, conference or corporate event, please contact Rena Wessels (415) 552-7744.