Trademarking
Eat My Words has been incredibly successful at getting brand names trademarked for our clients, but to be honest, the nail-biting trademark process isn’t something we relish. The good news is that we are happy to share the names of our professional trademark team with you. And, not only do we not mark up their fees – both of our experts offer discounts to Eat My Words clients. (Yet another reason to hire us to name your brand.)
There are two steps to trademarking your name:
STEP 1: Preliminary Trademark Screening
Why preliminary screenings are important:
A preliminary trademark screen is a critical step in creating a new name. Much more intensive than what you could discover on your own doing a search on Google or the USPTO.gov website, a preliminary trademark screening through our partner, Tessera Trademark Screening, consists of an online search of US Federal, US State trademark registers, the Internet, and international marks in over 50 countries. It narrows a list of potential trademarks by “knocking out” names that are too similar to existing trademarks.
Who to contact for preliminary screenings:
Our trademark expert, Steve Price of Tessera Trademark Screening has nearly 20 years of trademark research experience screening names. He is our go-to guy and should be yours too. Steve will do a preliminary trademark screen on one name and advise you on it for only $100. Additional names are only $25 each. You may contact Steve directly at steve@tessera.bz.
STEP 2: Register Your Name
Why trademark registration is important:
Registering your new name is important to secure your rights and enforce them against others who may want to use your good name. A Federal registration from the U.S. Federal Government will give you nationwide exclusivity, incontestability after a period of time, the right to stop counterfeits from entering the port, and it can provide the basis for registering your name in other countries. Best of all, it is only with a Federal Registration that you are permitted to use the Registered ® symbol.
To register a name, you will need to hire a trademark attorney. We are happy to recommend one. Just ask.