Altec Lansing, makers of fine audio products, hired Eat My Words to break it out of the Alpha-Numeric
wasteland that plagues many consumer electronics companies. We were very excited to help them transition to evocative whole word names for three high-end products. We cannot disclose them until Altec-Lansing formally announces them, but we are busting to tell you, trust us.
One of our primary initiatives is to rid the world of the whole Alpha-Numeric nonsense, and we applaud Altec-Lansing for being a trendsetter in this new and better naming architecture for consumer electronics.