Verbatim

A subsidiary of international law firm, Orrick, Herrington & Sutcliffe LLP, Verbatim supports the complex compliance needs to the world's largest and most sophisticated multi-national corporations. Orrick chose the name Verbatim because corporate compliance is all about crossing every "t" and dotting every "i." And it has a nice nod to Latin yet isn't an obscure Latin word.


Watermark

Before we re-named them Watermark, this organization was named the Forum for Women Executives and Entrepreneurs (FWE&E). We took them to a higher level.


Jazzed

The new dating website from eHarmony evokes the excitement of meeting someone you really like. The musical tie-in makes a nod to eHarmony, but isn't forced like “eJazzed” would be.


Mad River

Mad River Entertainment is creating a website where comic book fans can access and trade comics and related collectables.


Eat My Words

Our own name was inspired by our passion for naming things that make people fat and drunk.


Venue

Before we gave them the sophisticated name Venue, this designer-merchandise-on-installment website was named PeachDirect.com, which was more gaudy than Gucci.


Swingset Kitchens

A playful name and tagline for a company that starts kids on the path to eating well with healthy foods that inspire their taste for adventure.


Stuff a Sock in It

A cheeky name for a chain of Laundromats, Stuff a Sock In It, is being monetized with branded merchandise like laundry bags and t-shirts.


Smitten

A favorite of foodies, customers of this new San Francisco ice cream shop are Smitten with this creamy ice cream and dreamy name.


Potion PR

This PR firm has a proven formula for stirring up media attention for clients.