The investment in an Eat My Words brand name promises many happy returns for years to come by producing Return On Investment in the following ways:

• Your brand name will get used a gazillion times and will last longer than any other investment in your business
• Generates buzz without spending advertising dollars
• PR magnet — editors love our names (Hello, free PR!)
• Instantly likeable, creating affinity for your brand – people talk about our names
• Its evocative nature easily allows expansion into future brand extensions while retaining its original charm
• No time is wasted telling people how to spell it, pronounce it, or what it means
• Creates differentiation, which builds brand recognition and visibility– an EMW name gets noticed in a sea of sameness
• Emotionally connects with your target making an indelible imprint and inspiring loyalty
• Rich in wordplay for editorial coverage, marketing materials, tradeshow themes, launch ideas and more
• In essence, the brand name becomes a “product” that can be creatively monetized through merchandise and licensing, further expanding exposure, with people paying you to advertise your brand
• Vivid imagery is ripe for eye-catching identity design
• Stays fresh and vibrant and never becomes dated – an EMW name has an indefinite shelf life
• Makes your company and its products trendsetters, and makes you look like a rockstar
• Creates an improved image for your overall brand
• Lets you sleep at night knowing your EMW name is working around the clock