Here are some of the favorite names we’ve created over the years.

ALTIMETER GROUP (precision consulting)

ANGELPOINTS (charity rewards website)

BACKBEAT (hip headphones)

BLOOM (energy drink for women)

BRAIN THAW (marketing company)

BREAKTHROUGH (mental health website)

BREEDTRUST (pet services review site)

CO-PILOT (ski training system)

DASH (travel make up kit for Gap)

DAWNSENSE (personal blog of Dawn Gluskin, CEO)

DIZZYWOOD (virtual world for kids)

EAT MY DUST (commercial cleaning)

EXPRESSIONIST (sleek PC speakers)

FIRETALKER PR (PR firm)

GEARNUTS (music gear website)

GRANITE (remote server from Riverbed)

HAND JOB (nail salon for men in the Castro)

HOSE CANDY (colored “tube toy” for hot rods)

MEET THE PARENTS (Vitale wedding rehearsal dinner)

BLOODY MARRIED (Vitale post-wedding brunch)

ENTOURAGE RATE (Hotel Vitale group rates)

I HAVE A BEAN (coffee made by ex-offenders)

ILLUMINEERING (coaching)

JAZZED (dating website)

MIXIN’ VIXENS (all-female bartending service)

MONITOR LIZARD (Web security)

MONKEY DUNKS (gourmet dips for kids)

MOONDANCE (bedroom iPod clock radio)

NAIL FRAUD (stickers that look like nail polish)

NEATO (home cleaning robot)

PING PONG (office chat)

POTION (PR firm with a unique formula)

RETRIEVER (GPS for pets)

SIMMERING SAMURAI (Asian entrees)

SMITTEN (ice cream)

SPOON ME (frozen yogurt chain)

STINGRAY (hardware firewall from Riverbed)

STUFF A SOCK IN IT (chain of laundromats)

SWINGSET KITCHENS (healthy food for kids)

THE BRA SPA (California bra boutique)

THE POT LADY (SF “container gardener”)

TWO DEGREES (social venture that feeds hungry children)

VENUE (website offering luxury goods on installment)

VERBATIM (legal compliance software)

WATERMARK (women executives, formerly FWE&E)

WAVELENGTH (forum for social ventures/entrepreneurs)